Getting it Right: Programming with Market Realities in Mind

A two-day in-person gathering designed for chief executives, artistic directors, and marketing leadership. SOLD OUT

We all feel it... things are just more expensive these days.

The impact of higher costs on the arts & cultural industry means there is no room for error when making programmatic decisions and growing customer relationships. Leaders have to get it right.

And those savvy professionals who do know this: every decision counts when making programmatic selections, building customer relationships, and curating customer experiences.

At the October Convene, we will use attendee data and TRG client case study examples to examine programming in the current economic climate and learn how customer choices shift accordingly. These insights will help attendees map customer journeys through strategic and intentional programmatic experiences. We’ll also make the connection between programming, loyalty trends, and how to create unforgettable experiences for your audience.

Each team attending will receive frameworks for:

  • Making data-informed programmatic decisions based on geographic market realities.
  • Mapping your customer’s journey to optimize their experience.
  • Implementing a repeatable customer listening strategy that meets your organization’s needs and builds trusting customer relationships.

Michael Scolamiero (Executive Director) & Adam Sklute (Artistic Director) will be special guests to share their business and programming alignment success at Ballet West.

This Convene comes with a complimentary one-on-one follow-up Zoom meeting to address your strategic action steps after your attendance.

$ 499 per team
This session is for a chief executive, artistic director, and senior marketing professional.
Dates: October 3-4, 2023
Location: Salt Lake City, UT (USA)
Delivery: In Person
Host: Ballet West

What other leaders are saying about Executive Convene:

What You’ll Learn
Resiliency Areas of this Convene
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

21st century organizations require four key proficiencies to stay resilient.

What To Expect

Today’s arts and cultural leader is required to be forward-thinking. Here’s how we will help you get there.

  • Latest Insights - We’ll share the latest data and national/international trends mattering the most for leaders and teams.
  • Tactics and Actionable Steps - Our team will equip you with tailored action steps and tactics to implement a resilient recovery strategy.
  • Real-World Examples - Learn how others in the industry adapt for a 21st-century future and build sustainable revenue growth.

Get ready to Build a Resilient Future.


Register Your Team

To secure your spot, submit payment online and complete the online registration form.


We’ll Follow Up

We'll follow up by email to confirm your registration, recommend a place to stay, and details to pass along to your team.


Secure Your Travel

Each member of your team will need to book their own travel and accommodations. Please note: travel and accommodations are an additional expense per convene.

Your Convene Faculty & Special Guests

About TRG Arts

TRG Arts is an international change agency committed to building thriving arts and cultural organizations. Experts in the arts sector for over 25 years, TRG Arts has earned a reputation by successfully shaping for-profit and non-profit business models to focus on consumer relationships, financial stability, organizational frameworks, and people-centric teams. TRG Arts believes a thriving organization leads to artistic innovation and a vibrant community.

Michael Scolamiero

Executive Director, Ballet West

Michael Scolamiero recently joined Ballet West after an extensive international search led by Michael Kaiser, President Emeritus of the John F. Kennedy Center for the Performing Arts. Mr. Scolamiero previously served as Executive Director of Miami City Ballet for three years, during which time the organization achieved a significant reduction in debt, as well as robust growth in ticket revenue, contributions, and touring income. Prior to Miami City Ballet, Mr. Scolamiero was Pennsylvania Ballet’s Executive Director for 17 years, the longest tenure in the Company’s history and among the longest of any leader of a major ballet company. During his tenure, Mr. Scolamiero led the organization’s first capital campaign that raised $11.9 million (against a $10 million goal) to build an endowment and fund repertoire expansion. At Ballet West, Mr. Scolamiero is set to implement a newly completed strategic plan and excited to guide a growing and robust company.

Adam Sklute

Artistic Director, Ballet West

Since 2007, Adam Sklute has expanded Ballet West’s outlook, repertoire, and visibility with exciting company premieres, increased touring, heightened public exposure, and a greater focus on the Ballet West Academy.

Sklute began his training in Oakland, California and was with The Joffrey Ballet for twenty-three years, starting in New York as a dancer where he was one of the last two artists personally chosen by Robert Joffrey for his company. He became Ballet Master in 1995 and was part of the team that moved the company from NY to Chicago. In 2004 he became the Associate Director of the Joffrey Ballet. Sklute has extensive television and film credits and is an Adjunct Professor at The University of Utah as well as a teacher, lecturer, coach, and judge for ballet schools, competitions, and companies worldwide.

Sklute was listed as one of the 25 Movers and Shakers of the Utah Arts Scene in 2007. In 2014, he was named one of Utah’s Enlightened 50, and he received the Utah National Guard’s Bronze Minuteman Award for outstanding service to Utah and the nation. Sklute was awarded the Utah Diversity Connection’s Business Award for “Outstanding Commitment to Diversity Initiatives,” and Westminster College’s MLK Unsung Hero Award for his ongoing work to promote inclusivity and diversity in ballet and in our community. Most recently, Sklute was included in Deseret Magazine’s 25 Changemakers of the West for his efforts to build greater equity and inclusion in classical ballet. In 2016, Sklute took on the dual positions of CEO and Artistic Director of Ballet West for the year.

Jill Robinson


Eric Nelson

Vice President, Global Partnerships

Michael Scolamiero

Executive Director | Ballet West

Adam Sklute

Artistic Director | Ballet West