Programming with Market Realities in Mind

This 2-day Executive Convene is designed for a chief executive and an artistic director. Register Now

As economic headwinds continue and the US political cycle gets underway, planning for upcoming seasons will undoubtedly catalyze creative expression to attract new and diverse audiences. But many in the industry also face the reality that what is selling is big-name blockbuster programming.

At this Convene, we will use TRG Arts & Culture Benchmark research to look at programming in the context of economic and political cycles to learn how customer choices shift accordingly. We’ll also review TRG client data to evaluate the connection between programming, loyalty trends, and demand.

Each team attending this Convene, will:

  1. Develop a programming framework plan that considers your market realities.
  2. Share the programming plan with your team.
  3. Schedule your strategic action step consultation with TRG Arts.

This Convene comes with a complimentary one-on-one follow-up Zoom meeting to address your strategic action steps after your attendance.

$ 499 per team
Register Now
This session is for a chief executive and an artistic director.
October 3-4, 2023
Salt Lake City, UT (USA)
Delivery: In Person
  • October 2 Evening Welcome Reception
    We recommend arriving in the afternoon
  • October 3 Executive Convene followed by an evening dinner
  • October 4 Executive Convene finishes mid-afternoon

What other leaders are saying about Executive Convene:

What You’ll Learn
Resiliency Areas of this Convene
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

21st century organizations require four key proficiencies to stay resilient.

What To Expect

Today’s arts and cultural leader is required to be forward-thinking. Here’s how we will help you get there.

  • Latest Insights - We’ll share the latest data and national/international trends mattering the most for leaders and teams.
  • Tactics and Actionable Steps - Our team will equip you with tailored action steps and tactics to implement a resilient recovery strategy.
  • Real-World Examples - Learn how others in the industry adapt for a 21st-century future and build sustainable revenue growth.

Get ready to Build a Resilient Future.


Register Your Team

To secure your spot, submit payment online and complete the online registration form.


We’ll Follow Up

We'll follow up by email to confirm your registration, recommend a place to stay, and details to pass along to your team.


Secure Your Travel

Each member of your team will need to book their own travel and accommodations. Please note: travel and accommodations are an additional expense per convene.

Your Convene Faculty

TRG Arts is an international change agency committed to building thriving arts and cultural organizations. Experts in the arts sector for over 25 years, TRG Arts has earned a reputation by successfully shaping for-profit and non-profit business models to focus on consumer relationships, financial stability, organizational frameworks, and people-centric teams. TRG Arts believes a thriving organization leads to artistic innovation and a vibrant community.

Jill Robinson