Our latest insights, blogs and resources.
Key contacts, media coverage and press releases.
Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.
March 4, 2025
AI is not an innovation driven by the arts sector—it’s happening to us. We’re not the pioneers; we’re the adopters. The real beneficiaries are the companies building and selling AI-powered tools. That doesn’t mean AI won’t be valuable for the arts, but it does mean we need to be strategic. Not every AI solution is worth our time.
Stuart Nicolle
February 28, 2025
Managing demand and scaling your hall requires a comprehensive strategy that balances revenue, accessibility, and audience experience. Many arts organizations assume that if they just tweak ticket prices based on demand, they’ll maximize revenue. But as we’ve seen in practice, dynamic pricing alone isn’t enough.
TRG Arts
February 26, 2025
It’s tempting to believe that the future of the performing arts will be defined by digital access. But as Seth Godin and Jill discussed at APAP 2025, that’s not the future. Not because the technology won’t exist, but because the arts are not about mere consumption. They are about presence. About being part of something extraordinary - its about realness.
TRG Arts
February 25, 2025
Voices in the arts tend to emphasize the importance of passion. Yet passion alone isn’t enough. In fact, relying solely on raw passion can lead to burnout and inconsistent performance. Disciplined consistency and the constructive use of tension are emerging as the real drivers of innovation and excellence in the arts. In other words, don’t be passionate, be professional.
TRG Arts
February 24, 2025
The live arts and performing culture sector remains in a period of unprecedented disruption. Now more than ever, the key to long-term success lies not in chasing crowds but in nurturing the smallest viable audience—the core group of loyal patrons who sustain and energize your work.
TRG Arts
February 19, 2025
As we step into 2025, the performing arts sector faces a landscape shaped by shifting audience behaviors, economic realities, and evolving technology. Based on the latest data and trends, here are our bold predictions for the year ahead—and what they mean for arts organizations looking to thrive.
TRG Arts
February 19, 2025
How did the performing arts sector perform in 2024, and what can we expect in 2025? In this webinar recap, we dive into key data trends on single tickets, subscriptions, donations, and holiday programming. Discover what’s driving audience behavior, where opportunities for growth exist, and how arts organizations can stay ahead.
TRG Arts
February 13, 2025
Minnesota Orchestra has proven that strategic engagement, dynamic pricing, and data-driven segmentation can turn recovery into record-breaking growth. With a focus on subscription retention, multi-buy engagement, and new acquisitions, Minnesota Orchestra partnered with TRG Arts to implement a subscription campaign that resulted in significant audience expansion and revenue increases.
TRG Arts
February 11, 2025
February brings thoughts of love, but in the arts sector, how do we invest in the relationships that lovingly sustain our organizations? As we step through Valentine’s Day and deeper into 2025, instead of searching for new audiences or quick fixes, the answer may lie closer than we think: love the ones you’re with.
Eric Nelson
February 10, 2025
What key insights will shape the arts sector in 2025? Join TRG Arts' Eric Nelson and Andrew Cotlar for a data-packed webinar.
Eric Nelson and Andrew Cotlar