The impact of higher costs on the arts & cultural industry means there is no room for error when making programmatic decisions and growing customer relationships.
Leaders have to get it right.
And those savvy professionals who do, know this: every decision counts when making programmatic selections, building customer relationships, and curating customer experiences.
We will reflect on UK sector-wide data and TRG client case study examples to examine programming in the current economic climate and learn how customer choices shift accordingly. We'll make the connection between programming, loyalty trends, and how to create unforgettable experiences for your audience. These insights will help attendees map customer interactions and experiences from the point of purchase to post-attendance and consider strategic and intentional engagement decisions to build recurring revenues.
Each team attending will receive frameworks for:
Making data-informed programmatic decisions based on customer relationships
Completing a customer experience audit to optimise customer interactions
Implementing a repeatable customer listening strategy that meets your organisation's needs and builds trusting customer relationships.
Attendees will hear from special guest Marianne Locatori, Chief Executive and Executive Producer at Theatre Royal Newcastle. Marianne is an experienced leader who, along with her teams at both Theatre Royal Plymouth and Theatre Royal Newcastle, has successfully implemented strategies for building recurring revenues from multi-buyers, members, and individual ticket buyers, in partnership with TRG.
Marianne has extensive experience working with producers and promoters and navigating the complex partnerships between venues and producers. She will share her first-hand experience of planning with recurring revenues in mind and a practical prospective of building teams that can maintain success.
21st century organizations require four key proficiencies to stay resilient.
Today’s arts and cultural leader is required to be forward-thinking. Here’s how we will help you get there.
Register Your Team
Click to register your team and complete the form online. Your team’s spots will be reserved.
Secure Your Spot
Once purchased we'll send a follow up email which will include a confirmation form for each team who will be attending need to complete. We will also share recommended places to stay and draft agenda details for you to begin planning your travel. Each member of your team will need to complete the form and book their own travel and accommodations. Please note: travel and accommodations are an additional expense per convene.
Check Your Emails
To make Convene more relevant to your organisation, we will ask you to sign up to the Arts & Culture Benchmark to receive data regarding your customer engagement. This information will be analyzed by TRG prior to Convene and will be shared at the event as aggregated trends to enhance the learnings of the group.
CEO
Chief Executive, Theatre Royal, Newcastle Upon Tyne
Senior Consultant
Senior Consultant
Independant Contractor