Programming it Right: Planning with Market Realities in Mind

A two-day in-person team gathering for chief executive, marketing, development, and artistic senior leaders. Sold Out - Join The Waitlist

We all feel it... things are just more expensive these days.

The impact of higher costs on the arts & cultural industry means there is no room for error when making programmatic decisions and growing customer relationships. Leaders have to get it right.

And those savvy professionals who do know this: every decision counts when making programmatic selections, building customer relationships, and curating customer experiences.

At this Convene, we will use attendee data and client case study examples to examine programming in the current economic climate and learn how customer choices shift accordingly. These insights will help attendees map customer journeys through strategic and intentional programmatic experiences. We’ll also make the connection between programming, loyalty trends, and how to create unforgettable experiences for your audience.

Each team attending will receive frameworks for:

  • Making data-informed programmatic decisions based on geographic market realities.
  • Mapping your customer’s journey to optimize their experience.
  • Implementing a repeatable customer listening strategy that meets your organization’s needs and builds trusting customer relationships.

In addition, each attending organization will receive a custom Arts Vibrancy Report for their geographic market from SMU DataArts. Zannie Giraud Voss, Ph.D. (director, SMU DataArts) will be our special guest at this convene and present on the drivers of arts vibrancy and related research. Dr. Voss will also walk through how to interpret specific market reports and answer attendees’ questions about their custom Arts Vibrancy Report.

This session is for chief executive, marketing, development and artistic leaders.
Date: February 28-29, 2024
Location: Dallas, Texas
Delivery: In Person

What other leaders are saying about Convene:

Sold Out - Join The Waitlist
What You’ll Learn
Resiliency Areas of this Convene
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

21st century organizations require four key proficiencies to stay resilient.

What To Expect

Today’s arts and cultural leader is required to be forward-thinking. Here’s how we will help you get there.

  • Latest Insights - We’ll share the latest data and national/international trends mattering the most for leaders and teams.
  • Tactics and Actionable Steps - Our team will equip you with tailored action steps and tactics to implement a resilient recovery strategy.
  • Real-World Examples - Learn how others in the industry adapt for a 21st-century future and build sustainable revenue growth.
  • Custom Arts Vibrancy Report - provided by SMU DataArts, you’ll receive a market-specific Arts Vibrancy Report.
Each Convene comes with a “download day.”

Every team attending Convene will sign up for a follow-up implementation workshop to address strategic action steps.

One-on-One Session A virtual 1-hour strategy session for a chief executive to unpack what they learned and how it could apply to their organization.
Team Download Session A virtual 2-hour strategy session to help chief executives present learnings to their team and discuss implementation.
star Recommended
In-Person Strategy Session A 6-hour in-person strategy session for the chief executive and team to present learnings and discuss implementation.

Get ready to Build a Resilient Future.


Make Your Choice

Whether you are attending in the US or UK, complete the form online. Your teams spots will be reserved.


Secure Your Spot

Once purchased we'll send a follow up email which will include a confirmation form for each team member to complete, recommended places to stay and agenda details for you to pass along to your team. Each member of your team will need to complete the form and book their own travel and accommodations. Please note: travel and accommodations are an additional expense per convene.


Check Your Emails

To make Convene customized for your organization, we will ask you to provide data regarding your customer engagement. This information will be analyzed by TRG prior to Convene and will be shared at the event as aggregated trends to enhance the learnings of the group. In the coming weeks we be in contact to walk you through what this data collection will require.

Your Convene Faculty

About TRG Arts

TRG Arts is an international change agency committed to building thriving arts and cultural organizations. Experts in the arts sector for over 25 years, TRG Arts has earned a reputation by successfully shaping for-profit and non-profit business models to focus on consumer relationships, financial stability, organizational frameworks, and people-centric teams. TRG Arts believes a thriving organization leads to artistic innovation and a vibrant community.

Jill Robinson


Eric Nelson

Vice President, Global Partnerships

Zannie Giraud Voss, Ph.D.

Director, SMU DataArts Professor of arts management in SMU’s Meadows School of the Arts and Cox School of Business at Southern Methodist University.