Programming it Right: Planning with Market Realities in Mind

We all feel it... things are just more expensive these days.

The impact of higher costs on the arts & cultural industry means there is no room for error when making programmatic decisions and growing customer relationships. Leaders have to get it right.

And those savvy professionals who do know this: every decision counts when making programmatic selections, building customer relationships, and curating customer experiences.

At this Convene, we will use attendee data and client case study examples to examine programming in the current economic climate and learn how customer choices shift accordingly. These insights will help attendees map customer journeys through strategic and intentional programmatic experiences. We’ll also make the connection between programming, loyalty trends, and how to create unforgettable experiences for your audience.

Each team attending will receive frameworks for:

• Making data-informed programmatic decisions based on geographic market realities.
• Mapping your customer’s journey to optimize their experience.
• Implementing a repeatable customer listening strategy that meets your organization’s needs and builds trusting customer relationships.

Attendees will hear from James Mackenzie-Blackman, Chief Executive and Executive Producer at Theatre Royal Plymouth, who will be our special guest at this convene and present on TRP’s journey to maximize customer and patron value for their organisational resilience.

James will share valuable insights into how they’ve been successfully using programming analysis to inform their actions and engage in a Q&A with attendees to offer practical perspectives on implementing these frameworks in real-world scenarios.