Watch Back

Deeper Dive: Engaging Lapsed, Casual and First Time Audience Members

Engaging lapsed, casual and first time audiences has always been a challenge in the arts and cultural industry.

In this Deeper Dive webinar, you will learn how to strengthen your most fragile patron relationships and get them to come, and come back.

• Identify the causes of churn and how to compete of our sector’s newest rival – the couch.
• Craft marketing messages by considering the perspectives of lapsed, casual and first-time ticket buyers.
• Learn how to invite these patrons to not only come, but to come back with regularity.

Featuring real world data and examples from the field, Eric Nelson, Client Engagement Officer at TRG Arts shares:

• Data on industry churn rates and best practices from TRG Arts' global client base.
• How to use empathy mapping as a framework for crafting messages to fragile audiences.
• Workshops to try on your own and examples from live attendees of how they will approach getting the right messages to their patrons.

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