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For questions or concerns about the Single Ticket Theatre Collective, please email

Featured Success Story

In a single season, Delaware Theatre Company...

  • Saw a 41% increase in revenue from tickets and subscribers.
  • A 31% increase in subscriber admissions.
  • DTC also hit $1 million in admission revenue for the first time.
  • In addition, DTC increased single ticket revenue by 46% while also decreasing their cost-of-sale by 24%. 


Additional Client Stories

In arts marketing, we know there is a balance between growing new audiences and developing loyalty. And, that there are always limited resources to do so. This is why, TRG Arts and Theatre Communications Group have come together to form an exclusive partnership: Single Ticket Theatre Collective.

The Theatre Collective is a unique model that combines one-on-one consulting with classroom-style learning to boost your single ticket marketing. From campaign planning to implementation and measurement, the Collective is a hands-on, results-oriented program to grow loyalty (and revenue!) at your organization from the ground up. 

We'll be inviting a select pool of organizations to join us for the inaugural Theatre Collective and anticipate a highly competitive application process. Interested organizations are encouraged to apply as soon as possible in order to ensure proper consideration prior to the deadline on March 8, 2019.

What to Expect:

  • Expert counsel to maximize single ticket revenue and deepen patron loyalty.

  • Hands-on, strategic work time to develop comprehensive campaigns for your 2019-20 season.

  • Discover new ways to encourage early buying and change patron buying behavior.

  • Use new reporting, analysis tools, and metrics to help you measure, manage and track campaign effectiveness.

  • Build relationships with marketing professionals from across the country in intimate, focused summits, seminars and conversations. 

What’s Included:

  • A one-year single ticket campaign plan for direct response by production, including the timing, patron segmentation, offer, expense allocation and projected response rate.

  • Up to two participants per organization.

  • TRG sponsored registration for ONE member of your organization to attend the 2019 TCG National Conference in Miami, FL.

    • Early Bird Rate available until April 15, 2019 for additional participants.

What it Looks Like:

  • Before the Theatre Collective begins, TRG Arts will review each organization’s historical single ticket campaigns and patron trends. TRG will collect data from each organization eight weeks prior to the TCG Conference to support the in-depth, data-driven analysis to be delivered in Miami.

  • A full day single ticket campaign planning summit with your fellow arts administrators in Miami the day before the 2019 TCG Annual Conference begins.

    • Campaign Planning Summit: June 4, 2019

    • 2019 TCG Annual Conference: June 5-7, 2019

  • Four months of on-going consulting in group calls, 1:1 calls with your consultant, and email support throughout.

Theatre Collective Timeline

April 2019

  • 1st week of April: All organizations notified of cohort selection

  • 2nd week of April: First meeting of Theatre Collective to discuss data collection

  • End of April: Data due to TRG

June 2019

  • June 4: Full Day Single Ticket Collective Summit in Miami, FL.

  • June 5-7: 2019 TCG Annual Conference in Miami, FL.

July – October 2019

  • TRG provides on-going counsel to cohort organizations

November 2019

About TRG Arts

TRG Arts (The Results Group for the Arts) is an international, data-driven consulting firm that teaches arts marketers, fundraisers and executive leaders a patron and loyalty-based approach to increasing sustainable revenue. Experts in the arts sector for more than 20 years, TRG Arts has gained a reputation for achieving results and building successful business models for non-profit and commercial arts organizations. TRG Arts is an industry pioneer in areas including audience loyalty development, membership and the subscription model, and dynamic pricing.

About Theatre Communications Group

For over 55 years, Theatre Communications Group (TCG), the national organization for U.S. theatre, has existed to strengthen, nurture, and promote the professional not-for-profit theatre. TCG’s constituency has grown from a handful of groundbreaking theatres to over 700 Member Theatres and affiliate organizations and more than 12,000 individuals nationwide. In all of its endeavors, TCG seeks to increase the organizational efficiency of its Member Theatres, cultivate and celebrate the artistic talent and achievements of the field, and promote a larger public understanding of, and appreciation for, the theatre.

Applications Closed

We are no longer accepting applications or inquiries. Future cohorts will be announced in TRG Arts Email Communications.

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