The arts industry is expanding to more and more new audiences, yet at the same time repeat attendance is down. As arts marketers, how do we balance limited resources to both grow the audience base while also developing loyalty with existing audience members?  Join us at TRG Arts Center for Results to dig further.

This one-and-a-half-day intensive combines the best of one-on-one consulting and classroom-style learning with a small group of peer arts administrators, to craft a single ticket campaign plan built on the practices TRG sees working for today’s ticket buyers. During the summit, marketing directors and managers will:
  • Compare their campaign and single ticket trends against peers and industry trends
  • Learn industry best practices strategies for single ticket marketing
  • Acquire strategies to maximize blockbuster programming
  • Discover how discounts can best drive sales and drive loyalty
  • Craft a one-year single ticket campaign plan for direct response by production, including the timing, patron segmentation, offer, budget allocation and projected response rate
  • Review single ticket collateral against best practices
  • Gain an understanding of best practice data-driven reporting and analysis tools
In advance, TRG Arts will review your historic single ticket campaign and patron trends. TRG will begin data collection approximately eight weeks prior to your session and incorporate your trends into the Summit’s curriculum.

Following the Summit, TRG’s consulting team will meet with you virtually for a one-hour direct consulting session to review your single ticket campaign plans and drafted collateral.

Registration includes participation for up to two attendees from each organization. If you would like to include additional participants form your organization, email to assess your needs with us. 

Interested in our other Campaign Planning Summits? Find out more about our Subscription Summits here and Annual Fund Summit here.

Register Now! 

I have read and agree to the Terms & Conditions and agree to be invoiced at the purchase amount below based on the schedule for the TRG Arts Single Ticket Campaign Planning Summit. 

Location: TRG Arts Center for Results, Colorado Springs

Early Bird Registration: June 5 
Final Registration: July 8 

Early-bird  Final 
Deadline: June 5 Deadline: July 8 
$3,500 $5,000

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Register early to secure the best rate.