Dogs vs. Cats. Android vs. iPhone. Alien vs. Predator. 

Great rivalries have existed throughout history, yet few are as fraught, epic, and, at times, explosive as that of marketing vs. development at nonprofit arts organizations.

You may say, “We have a great working relationship!”

That’s great. You may like each other (or not), but are you developing patrons together? Really and truly? Marketing and development are responsible for stewarding every step on an arts patron’s journey—from the first ticket purchase to making a planned gift—and every step in between. And, the two leaders are responsible for creating patron-centric culture, moving beyond “mine” and “yours” to “theirs.”

In this boot camp, the arts industry’s loyalty experts will teach you how to optimize your relationship to get revenue and loyalty results next season. Over your 2 days in Colorado Springs, you’ll have focused time to…
  • Learn more about each other's personalities, strengths, and working style, optimizing trust and confidence
  • Explore the latest best practices developing donor-ready patrons
  • Evaluate your own efforts to date based on your and industry data
  • Find collaboration opportunities to better build patron relationships together
By the end of the two-day session, not only will you like each other, but you’ll create a data-driven plan that you can take back to develop patron relationships all season long, specifically designed to bolster return-on-investment.

Registration includes participation for two attendees from each organization. If you would like to include additional participants from your organization, email LetsTalk@trgarts.com to assess your needs with us. Additional attendee contact information will be collected after registration. 

 
 

Register Now! 

I have read and agree to the Terms & Conditions and agree to be invoiced at the purchase amount below based on the schedule for Marketing is from Mars; Development is from Venus

Location: TRG Arts Center for Results, Colorado Springs

Early Bird Registration: May 21
Final Registration: June 21

Register early to secure the best rate. 

Early-bird Final
Deadline: May 21 Deadline: June 21
$1600 $1800